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September 22, 2006
Business Week Story on Click Fraud
The cover story in Business Week is about Click Fraud.
The article states that the amount of fraud this year is over one billion dollars. They do a good job explaining the issues.
"Paid to read" rings with hundreds or thousands of members each, all of them pressing PC mice over and over in living rooms and dens around the world. In some cases, "clickbot" software generates page hits automatically and anonymously. Participants from Kentucky to China speak of making from $25 to several thousand dollars a month apiece, cash they wouldn't receive if Google and Yahoo were as successful at blocking fraud as they claim.
Posted by mahern at September 22, 2006 6:51 AM
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